Turkey’s most popular ice tea brand Lipton Ice Tea was first released in 1993. In 2003, it increased its market value with partnership of two giant companies, Pepsico Beverages and Unilever and it has strengthened its position in the market with the power received from both companies.

Since the Lipton Ice Tea brand has met with the Turkish consumer, it has made a difference by bringing an innovation to the beverage market and took its place in the market as a leading brand. It was able to reach whole Turkey with its outstanding distribution in restaurants, cafes and hotels, chain stores and small markets. Lipton Ice Tea has become very popular among young people with strong advertising support, entertaining activities and tasting activities in different places. It is focused on high visibility and strong activities in strategic locations and owns the warmth of yellow color.

Market leader Lipton Ice Tea brand that introduces and endears cold tea to Turkey market continues to be discovered and more loved by the Turkish consumer every day. It continues to grow rapidly with the double digit consumption figures that are realized each year.

Lipton IceTea, a delicious combination of the experience of the Lipton brand that is the essence of true tea leaves, is a natural coolness source that does not contain preservatives and colorants. It is an indispensable drink when the one feels very thirsty. With the fruit flavors inside it appeals to consumers completely and develops its portfolio with different fruit flavors each year.

Lipton Ice Tea product portfoliocontinues to meet with fans in Turkey, with its varieties of Lemon, Peach, Mango, Apple, Green Tea, Red Berries, Lemon Light, Light Peach.